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managers and policy-makers The experienced practitioners who contribute not only challenge some of the assumptions prevalent in the field
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Recent Advances in Tourism Marketing Research Security Standards on their identityIn order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which
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