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The shift towards a rugged, masculine brand identity was solidified with the launch of the Marlboro Man in advertising campaigns a cowboy figure symbolising independence, toughness and the open frontier

The Lambert & Butler brand was first launched in 1838 and since then, the brand has grown its share through sales of its Factory Made Cigarettes and now accounts for 4% of the total market, according to Benchmarking data for October 2019 from Imperial Tobacco Today, the brand awareness of Lambert & Butler is at 51% highlighting the popularity of the range within the UK, Imperial added

Each prefilled cartridge provides up to around 350 puffs, depending on how long and how often you inhale

The rates of cessation increased approximately 4 percent in the first five years of the 2000s